June 26, 2012 7:16 AM

Innovator and Hollywood Visionary Jarred Land Announces The Red Camera Award at La Jolla Fashion Film Festival

Best Picture winner to receive $40,000 Red Epic

Red Camera’s unprecedented support of the fashion film industry is generating worldwide excitement and acclaim.

The world’s largest gathering of fashion film professionals at the upcoming LJFFF
was surprised and delighted by the news. Festival Producer Fred Sweet commented “To have a Hollywood legend like Jarred Land, President of Red Camera, make a commitment like this shows the worldwide fashion film industry is coming into its own.

We couldn’t be more honored than to be associated with the movie industry’s preeminent camera provider.”

The camera will be awarded during the closing night After Party on Saturday, July 28th where the world’s leading fashion film professionals and press will be gathered to celebrate the conclusion of the 3 day Festival.

Jarred Land felt the new association was inevitable:

“Much like RED, the La Jolla Fashion Film Festival celebrates the merger between fashion photography and cinema so a relationship between the two of us was inevitable. Our long term association with the Festival will enable fashion filmmakers worldwide to share in RED’s passionate commitment to the convergence of both still and motion.”

Red Camera’s sponsorship will enable directors and attendees to get an up close look at these iconic cameras and to speak with the digital innovators that help design them. The motion, color, detail, and movie-to-still image capabilities of Red Cameras make them a perfect match for the needs of the fashion industry.

The Red Camera Award at La Jolla Fashion Film Festival is sure to become one of the most sought after awards in the international fashion media industry.

New York based director Marcus K. Jones – winner of Best Director at last year’s LJFFF summed it up for many in the industry:

“RED Digital Cameras provided me with the technology to shoot all of my films and La Jolla Fashion Film Festival is the ultimate showcase. I can’t think of a more logical partnership and am happy to see that the company, beloved by so many fashion filmmakers, is taking pride in the achievements of its customers.“

 

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